Social Media Marketing Archives - Page 3 of 3

Beyond Words: How Businesses Use Visual Social Channels to Connect With Customers

For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels for communicating with current and prospective clients—both on a B2C and B2B basis. But with the use of Instagram and Pinterest soaring, these visual channels shouldn’t be overlooked when planning an integrated marketing campaign, especially…
Other Voices: November 4, 2016

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Two Google publisher metrics suspended over missed deadline For years, digital…
Other Voices: November 11, 2016

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Will Robots Replace Bank Tellers in Branches? For those of you…
Other Voices: November 18, 2016

With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 9 of the Most Beautiful Branding Identities in Banking It’s wonderful…
Finding Their Better: Pentair Pools Takes Silver

Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are simply affirmations of outstanding results, we’d like to help Pentair show off those results. The award-winning campaign, which featured a rebate program, not only generated millions of impressions but also converted those impressions into sales…
Little Red Riding Hood: A Customer Journey Framework for Marketers

On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing too much trust in strangers. However, if you consider the story from a different angle, it offers marketers a useful customer journey framework for mapping and identifying the potential trouble spots that prevent prospects from…