B2B buyers don’t search for generalists. They search for the firm that solves their exact problem. Here’s how to make sure you’re the one they find.

Learn how to build a forward-looking digital marketing strategy for 2026 to drive growth in B2B/industrial sectors.

The last few years have brought significant activity in the wealth management space, with headlines featuring acquisitions, consolidations, expansions, advisor movement, marketing trends, and new efficiency solutions. Recent reports project that 20% of asset and wealth managers will be acquired by the end of 2029 and discuss reaching wider audiences and planning for future growth.  At BFT,…

Behavioral biases affect decisions around investments and money. Here’s how to approach reminding clients of bias.

Tina joins us as a Project Manager, bringing eight years of experience managing programs, teams, and client cases in fast-paced, high-stakes environments. She calls herself an “extremely efficient human”—the kind of person who’s always looking for the smarter, faster way to get something done, whether that’s a client deliverable or beating the microwave to empty…

Chelsey joins us as a Junior Project Manager, and it didn’t take long to notice she has an ear for a good idea wherever she finds one—whether that’s bouncing thoughts back and forth with a coworker or catching a spark of inspiration mid-hockey game. She’s just as comfortable turning a big, fuzzy idea into a…

As an account director, Laura brings a blend of creative vision and analytical rigor to every challenge. With a background in brand development, category strategy, product positioning, and service marketing, Laura thrives by delivering results that resonate with both customers and stakeholders. Whether building brand equity, driving customer engagement, or boosting product profitability, she specializes…

In the fast-paced world of financial advising, every conversation counts. Here are five essential reminders for anyone looking to make a meaningful impact in discussions with financial advisors. Throughout our years of working with both investment providers and wealth management firms on their marketing and communication initiatives, we’ve had the benefit of speaking with scores…