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Page Experience and Core Web Vitals Will Be Ranking Factors. What Does That Mean?
Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update also includes a new page experience signal called “Core Web Vitals,” which will accommodate user experience in more depth. We outline what this new search ranking criteria looks like and why it’s important. What’s Included…
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What Are the Benefits of Wireframing a Design?
Every good app or website begins with a strong structure, and designing wireframes is one of the key tools for achieving that foundation. At the very least, creating hand–drawn sketches will give everyone, including clients, a general idea of what pages and screens will look like. But, we’ve found that it’s more effective to go deeper…
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Expanding the Definition of UX
UX Is a Holistic Process UX has become ubiquitous. A search for “UX” on LinkedIn alone returns well over 1 million results. These can range from job postings and roles to various groups on the subject. With its explosion in popularity over the last decade, it’s important to look at what we mean when we talk about UX so…
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From UX to CX: Expanding the Experience
Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps and bounds. Companies have come to realize the importance of offering engaging user experiences to their customers. Otherwise, they risk losing them to competitors who have invested time and money into improving their product and…
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5 Website Development Trends to Add to Your Digital Toolkit
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web development trends. Just like you’ve probably upgraded from your first phone or computer to one with the latest features and functionality, implementing digital advancements on your website can enhance its performance and results. Gone are…
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Google’s Latest Search Algorithm Update: BERT
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google describes BERT as a state-of-the-art approach for natural language processing (NLP). Google stated the model in which they used to create BERT will “process words in relation to all the other words in a sentence, rather than one-by-one…
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SEO Best Practices: Steps for Improving Your Website’s Performance
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business goals. After all, having a digital presence in the form of a beautiful, dynamic website means the people you’re trying to find you when they need your products or services, right? Not necessarily. If you…
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Google Announces Algorithm Update for Nofollow Links
Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So, what does this mean for your site and your nofollow links? Find out here. How Did Nofollow Links Previously Work? Google implemented the nofollow attribution in 2005 for all paid, sponsored, user-generated content (UGC) and…
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Why You Should Consider Mobile-First Design
When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on a computer. However, focusing too heavily on that before figuring out how it will look and function on a mobile device often means a less effective result. The phrase “mobile-first design” has been around for…
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Why Social Media Should Be Included in Your Marketing Strategy
As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5 billion people use social…
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