Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update also includes a new page experience signal called “Core Web Vitals,” which will accommodate user experience in more depth. We outline what this new search ranking criteria looks like and why it’s important. What’s Included…
In our ever-changing and technology-dominated world, your brand and digital properties need to keep up with the pace of web development trends. Just like you’ve probably upgraded from your first phone or computer to one with the latest features and functionality, implementing digital advancements on your website can enhance its performance and results. Gone are…
In October 2019, Google announced a new core algorithm update known as BERT, short for “Bidirectional Encoder Representations from Transformers.” Google describes BERT as a state-of-the-art approach for natural language processing (NLP). Google stated the model in which they used to create BERT will “process words in relation to all the other words in a sentence, rather than one-by-one…
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