-
SEO Best Practices: Steps for Improving Your Website’s Performance
When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business goals. After all, having a digital presence in the form of a beautiful, dynamic website means the people you’re trying to find you when they need your products or services, right? Not necessarily. If you…
-
Google Announces Algorithm Update for Nofollow Links
Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So, what does this mean for your site and your nofollow links? Find out here. How Did Nofollow Links Previously Work? Google implemented the nofollow attribution in 2005 for all paid, sponsored, user-generated content (UGC) and…
-
3 Questions With Junior Developer Kelsie Miller
When Kelsie chose her major in college, she didn’t know much about web or digital development. But with her drive to learn, explore and solve complex problems, becoming a developer was a natural fit. Now, she’s using that focus and passion for discovery to create exceptional digital projects for our clients. Here are her thoughts…
-
Mobile User Experience Best Practices in 2019
Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal-oriented and expect to be able to immediately get what they need. (Sound familiar?) As mobile user experience/user interface (UX/UI) design trends come and go, interface simplicity, ease of usability and valuable, relevant content will…
-
Is Your Website Crippling Your Marketing Efforts?
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts. New technology and experiences continue to push the web forward daily. But, often, sites go untouched for years. Your organization’s website should be the cornerstone of your marketing efforts, not something your most talented and…
-
Techstars Startup Weekend: A Validating Experience
Our own Jason Wagner recently served as a coach and mentor for the Grand Rapids edition of Techstars Startup Weekend, sponsored by Start Garden. During this three-day event, aspiring entrepreneurs pitch ideas that, if selected, progress toward further development. Ultimately, participants get the chance to present these more built-out ideas to a panel of judges,…
-
Other Voices: March 22nd, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. In BFT’s Other Voices, we share what we’ve found most interesting and useful in our marketing lives. Read below for more. Cadillac on Oscars Night: More Fun, Less Commentary…
-
Data Detective: Are You Afraid of the Dark (Data)?
A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high cost and the security risk it poses, along with sensational statistics, like those quantifying 90 percent of all data as Dark Data. It’s understandably terrifying. But what exactly does it mean and more importantly, how…
-
Little Red Riding Hood: A Customer Journey Framework for Marketers
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing too much trust in strangers. However, if you consider the story from a different angle, it offers marketers a useful customer journey framework for mapping and identifying the potential trouble spots that prevent prospects from…
Grand Rapids, Michigan
625 Kenmoor Ave SE, Suite 301-3
Grand Rapids, MI 49546
Chicago, Illinois
Remote offices in Chicago and suburbs
Firestarters
Subscribe to our newsletter on LinkedIn
© 2026 Blue Flame Thinking