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What’s So Creative About Mornings?
Inspiration can come in many forms: a new song, brilliant sunsets, even a clever headline. For more than a few of our team members, attending a meeting of like-minded professionals is the perfect way to start their day and get their creative juices flowing. Why We Like CreativeMornings With events in 196 cities across the…
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The Role Design Plays in an Agency
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. Here are some highlights. On Brand When it comes to…
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Other Voices: July 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Continue on for BFT’s Other Voices, a feature that shares what you need to know now. Read below for more. Inspiring Everyday Graphic Design Articles Design inspiration be found…
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What Is Brand? Logo Don’t Brand Me. Don’t Brand Me, No More.
Your logo is great. Everyone agrees that it’s clever, smart and sophisticated. It even looks amazing on mobile. It’s simple and memorable, making it an important differentiator for your company. But here’s the thing: That logo, as timeless as it may be, is not your brand. It’s simply one very visual piece of a larger…
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They’ll Believe It When They Feel It
Recall an experience where you established a connection with something you touched. Perhaps it was that warm, rough, sunlit stucco wall, the resonant crystal glassware that fairly hummed or the remarkable feeling of quality and promise as you opened the packaging of an Apple product. Our most profound memories sometimes aren’t sights, sounds or smells.…
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Fanning Brand Affection: 5 Key Considerations in Virtual Merchandising
Virtual Merchandising Considerations How do you translate offline brand affection into an online destination for virtual merchandising when retailing isn’t your main business? Focus on giving your website’s visitors reasons to spend time and money by capturing the virtual reflection of your physical community with these five essential design and development moves. 1. Go for…
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Other Voices: November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 9 of the Most Beautiful Branding Identities in Banking It’s wonderful…
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Other Voices December 9, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. Do You Speak Like a Midwesterner? Some of us in the…
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Monday AM Quarterbacking
When it comes to football, the sign of a good Super Bowl is when the game is more exciting than the ads. Overtime win, comeback story…now that’s not just compelling content, it’s shareable! Fortunately, it didn’t distract us too much from our ad watching. As Diverse in Opinions as the Ads Were in Approaches What…
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Other Voices: March 2, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s Other Voices, a feature that shares what you need to know now. Read below for more. Billionaire CEO Sara Blakely Says These 7 Words Are the Best…
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