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3 Questions With Designer Daniel Gallegos
For Daniel, a designer with Blue Flame Thinking, an important part of creating work that resonates with audiences is a drive to never stop learning. His passion for discovering what it takes to solve a design issue or make a user’s experience more meaningful is matched only by his love of the culinary arts. For…
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Mobile User Experience Best Practices in 2019
Designing a good mobile user experience and interface is not an effortless task. Today’s mobile users are sophisticated, impatient, very goal-oriented and expect to be able to immediately get what they need. (Sound familiar?) As mobile user experience/user interface (UX/UI) design trends come and go, interface simplicity, ease of usability and valuable, relevant content will…
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Is Your Website Crippling Your Marketing Efforts?
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts. New technology and experiences continue to push the web forward daily. But, often, sites go untouched for years. Your organization’s website should be the cornerstone of your marketing efforts, not something your most talented and…
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Own Google Search Results With Featured Snippets
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Getting there, however, requires improving your SEO skillset.
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7 Ways Online Retailers Can Boost Web Page Performance
With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as it is efficient is increasingly important. Here are some insights into how to accomplish that based on our own experience designing and developing sites and from our attendance at industry events, including this year’s Big…
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The Role Design Plays in an Agency
Our Design Director, Adam Rice, was recently a guest on the PR Hangover podcast, where he discussed his thoughts on everything from his love of the written word to the importance of a good creative brief to being followed around by ads for running shoes. Here are some highlights. On Brand When it comes to…
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4 Ways to Beta Your Way to Better
Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it is to think of it as a journey toward even better. We call it our beta way of thinking, and it’s what drives us as marketers, co-workers and as individuals to find our better. Here…
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Marquette Associates New Website Wins Awards
The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our financial industry experience, Marquette called on our editorial and digital teams to upgrade the site’s content and provide design enhancements that would make the…
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Little Red Riding Hood: A Customer Journey Framework for Marketers
On the Road to Grandma’s House You may know “Little Red Riding Hood” as a cautionary folk tale about placing too much trust in strangers. However, if you consider the story from a different angle, it offers marketers a useful customer journey framework for mapping and identifying the potential trouble spots that prevent prospects from…
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3 Questions with Tyler Wayner
Tyler Wayner, Junior Designer at Blue Flame Thinking From creating GIFs for our clients’ social posts to designing their websites, Tyler Wayner leaves his mark on a wide variety of projects for Blue Flame Thinking. After he was named Employee of the Month this past October, we sat down with him to better understand the man,…
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