Digital Marketing
With a rapidly changing landscape and new digital marketing tools emerging every day, reaching your audience can seem challenging. That’s where we come in. We can work within your marketing automation framework, using analytical tools to understand your audiences, and then create the overarching strategy to help connect with them. As experienced practitioners in digital marketing, we focus on helping you enhance your digital footprint, whether that includes SEO, social media marketing, display advertising, or email campaigns.
Digital marketing services we offer
Accessibility and adaptability are the keys to managing constant change in the digital marketing space. Whether you’re looking for a partner to steer you in the right direction or a guide through a particular marketing tactic or advertising platform, we can help you through the nuances and set you up for success.
- Marketing Automation & Implementation – Streamlining campaigns and processes to increase efficiency and effectiveness in marketing automation tools.
- Search Engine Optimization (SEO) & Content Strategy – Enhancing website visibility and relevance through strategic content creation and optimization techniques.
- Paid Search & Display Ads – Utilizing targeted advertising on search engines and other platforms to drive traffic and conversions.
- Email Marketing & Segmentation – Crafting personalized email campaigns and segmenting audiences for more effective communication and engagement.
- Social Media Marketing – Leveraging social media platforms to build brand awareness, engage with audiences, and drive traffic and conversions.
- Display Advertising – Placing visual advertisements on websites, apps, and other digital platforms to increase brand visibility and reach.
- Video Marketing – Creating and promoting video content to engage audiences, convey messages, and drive actions.
Recent digital marketing work
What’s your marketing problem or question?
Our collective thinking
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Google’s Latest Automated Keyword Pausing Feature: Is It Beneficial or Challenging for Your Ad Campaigns?
Google Ads recently introduced a new automated feature that pauses keywords that have not generated significant activity in the past 13 months. While this update is designed to improve campaign efficiency, it raises important questions: How reliable is this feature? What does it mean for your campaigns? And most importantly, how will it impact your…
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One Tiny Little Secret from a Copywriter’s Life
After digging into data from the past three years, we’ve noticed a trend. When clients take on copywriting for their website project, delays happen. By comparing the original project timeline and the actual go-live date, when clients are responsible for copywriting: The one thing I do every day that makes others cringe It’s time to…
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3 Questions with Digital Marketing Specialist Amanda Allard
Amanda is passionate about learning. Throughout her years of academia, she’s developed research skills and a love for data that shines through in her client work. She’s a TEDx speaker and previously was a university instructor while she completed her doctorate. Count on her to bring the methodologies—and the results—to the table. Which types of…
