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Starting Strong: Tips for Beginning a New Agency Relationship
The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, after this client-agency relationship is made, what comes next? Despite client size or what industry…
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B2B Content Marketing During COVID-19: How to Adjust Your Strategy
Like everything else in today’s world, the COVID-19 pandemic has turned content marketing on its ear. Chances are that the 2020 plan you carefully developed last fall is a distant memory. You may be struggling to determine what’s important to communicate while still empathizing with your customers. And you may be wondering what you can…
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Is Your Website Crippling Your Marketing Efforts?
We’re more than halfway through 2019, but ineffective, outdated and unhelpful websites still hamstring a majority of organizations’ marketing efforts. New technology and experiences continue to push the web forward daily. But, often, sites go untouched for years. Your organization’s website should be the cornerstone of your marketing efforts, not something your most talented and…
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Own Google Search Results With Featured Snippets
Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Getting there, however, requires improving your SEO skillset. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 Pair an informative…
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Say What You Mean
Every industry has its own language. From acronyms to buzzwords, we all have a verbal shorthand we use at work. And while it might save time when communicating with our coworkers, as content creators, it’s equally important to recognize situations where we need to speak plainly in order to be heard and, more importantly, understood.…
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Other Voices: August 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s Other Voices, a feature that shares what you need to know now. Read below for more. When Less Is Best This compact piece of storytelling was spotted…
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Other Voices: July 6, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Continue on for BFT’s Other Voices, a feature that shares what you need to know now. Read below for more. Inspiring Everyday Graphic Design Articles Design inspiration be found…
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Content Marketing: Where Marketing, Customers and Your Bottom Line Converge
I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The New Marketing Imperative,” put content at the center of that convergence, supporting NewsCred’s assertion that it’s through content that you’ll find a reliable way of reaching and attracting attention to your brand, products and messages.…
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Other Voices: November 18, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 9 of the Most Beautiful Branding Identities in Banking It’s wonderful…
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Other Voices December 16, 2016
With an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. Introducing BFT’s “Other Voices,” a feature that shares what you need to know now. Read below for more. 5 Ways To Build A Thicker Skin So You Can Go…
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