Marketing Strategy Archives - Page 5 of 6

BFT Recognized as Leading B2B Agency Through Clutch Award

Honored to Be Among Top B2B Agencies Blue Flame Thinking has been named as one of three top B2B marketing companies in the state of Michigan by Clutch Marketing! A prominent B2B review and rating platform focusing on the IT, marketing, creatives, and business industries, Clutch recently released their list of top companies making a…
Using Testimonials in Financial Services Marketing. Finally!

The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of this well-known song have been in my head over the past year as we’ve learned to adapt to so many new situations. There’s one change that many financial marketers may welcome. The Securities and Exchange…
Blue Flame Thinking Named to List of 2021 Top Web Development Companies in Chicago

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. The…
The Road Less Traveled… by Women

As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of working with a number of women who have been influential throughout our careers. Yet, despite all the women we’ve known in executive roles, the headlines continue to point out the low number of women in…
Starting Strong: Tips for Beginning a New Agency Relationship

The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, after this client-agency relationship is made, what comes next? Despite client size or what industry…
Trends and Changes in 2021 Marketing Strategy Planning

If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had to make major decisions about how to approach the future of their operations and their strategic market planning. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by…
Why Social Media Should Be Included in Your Marketing Strategy

As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5 billion people use social…
Morningstar® Investment Conference Takeaways

Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing financial industry trends and the continued impact of an aging bull market. Our main takeaway: The more things stay the same—rising operating costs, falling management fees, larger numbers of Baby Boomers marching into retirement—the more…
5 Steps for Building Stronger Customer Relationships Through Content Marketing

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want. It’s also about empowering them so that when they do make their decision, it’s with the confidence that you have what they need.…
Content Marketing: Where Marketing, Customers and Your Bottom Line Converge

I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The New Marketing Imperative,” put content at the center of that convergence, supporting NewsCred’s assertion that it’s through content that you’ll find a reliable way of reaching and attracting attention to your brand, products and messages.…

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