Marketing Strategy Archives - Page 5 of 5

Why Social Media Should Be Included in Your Marketing Strategy

As marketers, we are tasked with mapping the customer journey in order to understand how they interact with our brand. However, it can be difficult to pinpoint every interaction that a consumer has with us due to the many different channels that are available today. In a world where almost 3.5 billion people use social…
Morningstar® Investment Conference Takeaways

Last week’s annual Morningstar Investment Conference at Chicago’s McCormick Place gave our team an opportunity to catch up with ongoing financial industry trends and the continued impact of an aging bull market. Our main takeaway: The more things stay the same—rising operating costs, falling management fees, larger numbers of Baby Boomers marching into retirement—the more…
5 Steps for Building Stronger Customer Relationships Through Content Marketing

Unlike paid advertising, content marketing is about more than prompting an immediate purchase. It’s about cultivating awareness of your brand and deepening trust in your ability to understand what your customers want. It’s also about empowering them so that when they do make their decision, it’s with the confidence that you have what they need.…
Content Marketing: Where Marketing, Customers and Your Bottom Line Converge

I recently had the opportunity to attend the NewsCred #ThinkContent Summit 2016 in New York. This year’s theme, “Convergence: The New Marketing Imperative,” put content at the center of that convergence, supporting NewsCred’s assertion that it’s through content that you’ll find a reliable way of reaching and attracting attention to your brand, products and messages.…
Know Your Audience: Why Personas Are More Important Than Ever

Cleaner Targeting with Personas While programmatic media buys can help pinpoint where targeted audience members are likely to be when they are looking for the solution you are selling, you first need to be able to recognize these targets. That requires knowing what their interests are and what they care about. To do this, you…
4 Ways to Beta Your Way to Better

Adapting a Beta Mindset We believe considering our work as “done” is not as helpful to our clients as it is to think of it as a journey toward even better. We call it our beta way of thinking, and it’s what drives us as marketers, co-workers and as individuals to find our better. Here…
Marquette Associates New Website Wins Awards

The Marquette Equation: Industry Knowledge + Digital Chops = Award-Winning Website Marquette Associates needed its financial consulting website to work harder to reach key prospects within the institutional marketplace. Tapping our financial industry experience, Marquette called on our editorial and digital teams to upgrade the site’s content and provide design enhancements that would make the…