7 Years at BFT
W3 Silver Award (2), Davey Silver Award, Davey Gold Award (2), Web Marketing Association, Webby People’s Voice Nominee, Financial Communications Society Portfolio Awards, Addy Gold Award, Addy Judges Choice Award
Ruth brings a passion for new word order to our content. Hers is the final say when it comes to comma placement, the judicious use of an exclamation point and the adherence to consistency and following each client’s tone and editorial style. Whether it’s Web content, an ad, a blog article or a social post, Ruth wields her knowledge and enthusiasm for getting messages understood in the service of clarity and effectiveness. With more than 18 years of experience—the majority of them spent at Fitch Ratings and BFT—Ruth’s skills in editing, writing and project management help us maintain the quality of the content we produce.
Today, copy literally has only a few seconds to make its impact. Within those seconds it needs to be concise, informative and, above all, engaging.