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Using Testimonials in Financial Services Marketing. Finally!
The times they are a-changin’. I grew up in a family with a Bob Dylan fan, and the lyrics of this well-known song have been in my head over the past year as we’ve learned to adapt to so many new situations. There’s one change that many financial marketers may welcome. The Securities and Exchange…
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Blue Flame Thinking Named to List of 2021 Top Web Development Companies in Chicago
Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This list acknowledges renowned companies in the web development industries. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. The…
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The Road Less Traveled… by Women
As colleagues who have spent many years in the financial services industry in different roles, we’ve had the privilege of working with a number of women who have been influential throughout our careers. Yet, despite all the women we’ve known in executive roles, the headlines continue to point out the low number of women in…
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3 Questions With Digital Marketing Specialist Beth Henkels
Our digital marketing specialist, Beth, feels digital marketing is key to building customer loyalty because it allows you to meet your audience where they are in an efficient, effective, and trackable way. She uses this approach to build awareness and trust for better relationships between brands and customers. Learn more about her approach here! What…
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3 Questions With Digital Marketing Coordinator Sydney Barcey
Sydney believes in pushing herself by having the courage to try new things and being brave enough to make mistakes. These traits are helping her learn how to be the best version of herself, both in and outside of work. Learn more about what makes our Digital Marketing Coordinator tick! What do you think is…
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Starting Strong: Tips for Beginning a New Agency Relationship
The start of a new agency-client relationship is always exciting. The agency is pumped for the new challenge and opportunity to create some great work. The client is eager to expand their team and see their ideas in action. So, after this client-agency relationship is made, what comes next? Despite client size or what industry…
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3 Questions With Account Manager Danielle Bloom
When Danielle puts her mind to something, she’s all in. She thrives on crushing goals and overcoming challenges and appreciates the importance of being able to pivot to help guide a plan toward better results, whether it’s for a client or trying a recipe for the first time. Get to know Blue Flame Thinking’s newest…
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Trends and Changes in 2021 Marketing Strategy Planning
If 2020 taught us anything as marketers, it’s the importance of being agile. Seemingly overnight, many of our clients had to make major decisions about how to approach the future of their operations and their strategic market planning. Throughout many industries, marketing budgets took a hit. In fact, in a recent survey of CMOs by…
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Fire Starters: How COVID-19 is Transforming Holiday Marketing in 2020
In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team shared their thoughts during a company roundtable about how the COVID-19 pandemic is transforming holiday marketing campaigns for brands in 2020. We’re sharing an excerpt here to continue…
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2020 Digital Transformation — Virtual Panel
One of the reasons I enjoy participating on panels with people I’ve never met before is that the other panelists inevitably share an experience or express an opinion that challenges my own. Throughout the discussion, things usually go in directions that would generally remain unexplored if not for the diversity of ideas being articulated. Panels,…
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