Marketing Strategy
Every successful long-term partnership starts with thoughtful and deliberate strategy and planning. And, that strategy should be built on and supported by reliable, verified data, industry expertise, and smart insights. At the core of our approach is the belief that a robust marketing strategy is essential for driving growth and achieving your business goals. Our team works closely with you to understand your unique challenges and opportunities, ensuring that every aspect of the strategy aligns with your vision and objectives.
Strategic discovery: crafting your path to success
We start with a discovery session to learn more about your business, review the competitive landscape, identify opportunities and challenges, and assess any gaps. We dig into your target audiences to understand their mindframes and demands and discuss the value you provide them. Then, we craft a marketing strategy that not only closes the most critical gaps and aligns with what the data tells us, but also sets you up with a sustainable marketing framework optimized for your circumstances.
Strategy and planning services we offer:
- Market Analysis – Understanding the target audience, industry trends, competitors, and market dynamics.
- Target Audience Identification – Clearly defining the ideal customer profiles based on demographics, psychographics, and behavior patterns.
- Value Proposition – Articulating the unique benefits and advantages of the product or service offered compared to competitors.
- Brand Positioning – Determining how the brand will be perceived in the minds of prospects and buyers relative to competitors.
- Channels and Tactics Identification – Selecting the most appropriate marketing channels and tactics to reach the target audience effectively. This may include digital marketing, traditional advertising, PR, events, etc.
- Measurement and Analytics – Defining key performance indicators (KPIs) to measure the success of marketing efforts and using analytics tools to track and analyze data for insights and optimization.
- Adaptation and Iteration – Continuously monitoring results, gathering feedback, and making adjustments to the strategy based on performance and changing market conditions.
Recent marketing strategy work
What’s your marketing problem or question?
Our collective thinking
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Are Value Props Dead? Here’s How to Check the Pulse
We are often asked to help our clients refresh or create their value proposition. Although they tend to be shorter statements, they are critical components of your messaging platform so it’s important to make sure they are right. Whether you’re creating the company’s first value proposition or refreshing one you’ve been building from for…
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The Psychology of Headlines in Advertising
When it comes to advertising, the headline is often the make-or-break moment. A well-crafted headline can grab attention, spark curiosity, and compel action. But what makes a headline truly effective? It’s psychology. How it makes people feel—when we want readers to act—is key. Attention is the First Battle Human attention spans are notoriously short. Now…
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3 Questions with Junior Project Manager Lauren Hetrick
We’re excited to introduce Lauren Hetrick, the newest addition to our marketing team! Lauren brings a thoughtful approach to her work, often stepping into different perspectives to uncover creative solutions. From driving inspiration to delivering meaningful client experiences, Lauren is all about making a positive impact. Let’s dive into three questions to get a glimpse…
