25th Anniversary Website Redesign, Video Production, and Custom WordPress Development
Michigan Turkey Producers wanted 2025 to be special. A 25-year anniversary video, brand refinement, and a website redesign created a reason to celebrate!
Michigan Turkey Producers celebrated its 25th anniversary in 2025.
Recognizing the importance of this milestone, they asked BFT for a website redesign to reflect an evolved brand identity and showcase their diverse range of products. Furthermore, they wanted to enhance recruitment efforts and highlight their commitment to community and workforce diversity.
Three Client Challenges: BFT Brainstorms and Offers Solutions
As the anniversary approached, Michigan Turkey Producers named three main goals that needed to be addressed:
- Website Redesign
The existing website needed a fresh look and improved functionality to better display their products and engage their target audiences. - Content Utilization
We needed to leverage the new website layout and additional asset collection to augment recruitment and showcase the company’s community commitments. - Promotional Video
They requested a special 25th-anniversary video to celebrate their achievements and articulate a vision for future growth.
Listening to Client Stories to Articulate the History and Map the Future
To address these challenges, BFT began a comprehensive approach that included both website development and brand evolution:
- We initiated a thorough website engagement process, encompassing a complete redesign alongside branding enhancements.
- BFT interviewed employees, created video scripts, and conducted multiple days of on-site video shooting and post-production editing to create a compelling anniversary video.
Key Website Redesign Project Highlights
Several critical features and improvements were implemented across the new website, including:
Updated Brand Identity
A refreshed brand look and messaging that resonated with the target audiences.
Enhanced Recruitment Section
A dedicated human resources area on the site aimed at attracting diverse talent.
Robust Product Filtering System
Introduction of a user-friendly product filtration system for easier navigation.
Milestone Timeline
An interactive timeline showcasing the company’s major milestones over the past 25 years.
Custom Backend WordPress Solution for Branded Product Spec Sheets
Blue Flame Thinking developed a custom WordPress solution for Michigan Turkey Producers that enables on-demand generation of branded PDF spec sheets directly from the admin.
To modernize an existing legacy system, we migrated over 230 products into a newly streamlined platform and retooled the original data structure. Secondly, we implemented tailored custom fields for both commodity and private label product lines—based on fields from the previous system—making it easier for internal teams to manage and update product specifications. Now, a one-click workflow allows administrators to generate and download polished, customer-ready PDFs with all relevant product details.
Most importantly, when prospects submit a spec sheet request via the contact form, Michigan Turkey Producers can immediately fulfill it by accessing the latest version directly from the admin. In addition, when a user clicks “Request Spec Sheet” on a product page, the correct PDF link is now automatically included in the notification.
That’s a Wrap: Finalizing Michigan Turkey Producers’ Website Redesign & Video
The collaboration between Michigan Turkey Producers and BFT sparked a successful website redesign. As a result, the new site reflects the company’s evolved brand and enhances MTP’s recruitment capabilities and product transparency. Finally, the custom backend solution significantly improved the management of product spec sheets and provided an added-value service for future use.
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