Website Redesign
Agapé Plastics, a regional manufacturer of molded and insert plastic parts, faced challenges with its website. Recognizing the need for a digital upgrade, Agapé Plastics partnered with Blue Flame Thinking to elevate its online presence and drive sales leads.
The Client Problem
Agapé Plastics approached BFT with a variety of concerns regarding their existing website. The old platform experienced broken functionalities and an outdated aesthetic that did not resonate with target audiences. Sparse content limited SEO effectiveness and hindered traffic and leads. Agapé Plastics was searching for a dedicated agency partner who would come alongside the team to help make long-term site management and optimization decisions.
Collaborating to Hit Project Goals
The overarching goal of the new website project was to generate sales leads. To achieve this, we focused on several critical areas:
- Showcasing Strengths and Capabilities: The new website highlights Agapé Plastics’ expertise and service offerings.
- Simplifying Validation: We aimed to help audiences easily validate Agapé as a reliable provider in the industry with strategic SEO content in key capabilities to highlight skills.
- Showcasing Equipment and Machinery: Key assets were prominently featured in videos and photos to demonstrate the company’s capabilities.
- Broadening Industry Reach: Agapé Plastics wanted to communicate its ambitions beyond automotive supply, positioning itself for future growth in other sectors.
- Value Proposition: Instead of promoting solely low-cost solutions, we emphasized the value and quality of Agapé’s offerings.
- Improving Search Visibility: SEO strategies were implemented to enhance organic reach.
- Integrating RFQ and Sales Support Systems: We worked to streamline the request for quote (RFQ) processes and explored options for real-time chat and calendar options for sales support.
- Mobile Optimization: Recognizing the importance of mobile user experience, we ensured the website was fully responsive and user-friendly on all devices.
- Promoting Company Culture: Agapé wanted to position itself as a great place to work, which we supported through engaging storytelling and design.
The BFT Solution: Utilizing Best UX and SEO Practices
Phase 1: Discovery
An in-person discovery session was held involving key stakeholders from the Agapé team, representing a range of divisions across the company: Sales, engineering, management, IT, and more. This collaborative effort allowed us to identify the new website’s primary focus areas, aspirations, and vision.
After gathering key findings, we collaborated with the Agapé team to identify requirements, industry standards, opportunities, and key content needs.
Phase 2: UX, Design and Copywriting
After listening to key team members during the discovery phase, BFT reimagined the flow of the new website and what content it should include. Site navigation was redesigned with the user experience in mind.
Through sitemaps, content outlines, and wireframes, we volleyed ideas back and forth to the Agapé team to land on the perfect site structure.
Armed with keyword volumes and direction from the Agapé team, we used best SEO practices to write new, engaging content for each page.
Based on insights from the discovery phase, the BFT team also completed a full redesign.
We also incorporated a mega menu to improve navigation and user experience.
The original maroon brand color, which often appeared too pink in combination with white, was adjusted to enhance visual appeal.
Icons were added to identify key capabilities and industries served.
Multiple videos were added to the website to catch attention and draw interest to key areas.
Phase 3: Development and Analytics
The final phase involved the web development of the new site along with integrated analytics tools. We ensured that the website would be mobile-friendly and ADA-compliant, optimizing it for an excellent user experience across all devices.
Working as Partners for Positive Results
With strategic planning and a thorough redesign, BFT successfully transformed the Agapé Plastics website into a powerful tool for lead generation. The refreshed site not only reflects the company’s brand identity but also enhances the user experience, making it easier for potential clients to engage and convert.
With a focus on showcasing strengths and capabilities, we positioned Agapé Plastics as a leader in various industries beyond just automotive supply, emphasizing their commitment to quality and value.
The collaboration with Agapé Plastics stands as a testament to BFT’s commitment to understanding client needs and delivering tailored solutions that drive results. We continue to work with Agapé in a post-launch capacity, highlighting our dedication to fostering long-term client relationships.
Are you looking to enhance your digital presence?
See more of our work
Services
Website Development & Managed Hosting, SEO Services, Copywriting, Website & App DesignIndustries
Manufacturing MarketingCredits
